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One question we get a lot is, "Why do I even need to post on social media? Isn’t that an outdated strategy?" We understand why you might think this, but an organic social media strategy is still incredibly important for every small business. Here’s why.

Is Social Media for Small Businesses Outdated?

Your Target Market is STILL on Facebook

Many people are still active on Facebook and Instagram, using these platforms every day. The advantage lies in the demographics; users on Facebook and Instagram tend to be older and financially stable, meaning they have the means to engage with your services.

You Need to Be Seen to Be Remembered

Posting regularly ensures that Facebook has your content to show to your followers. Unlike the old days when only recent posts were shown, Facebook now displays older posts if they think it’s what the user wants to see. The Facebook algorithm is designed to keep people online, so it shows enough organic content—your posts—to keep users engaged without overwhelming them with ads. If you haven’t posted anything, there’s nothing of yours for Facebook to show.

Your Followers Want to Hear from You

People follow a page for a reason: they want to know what’s going on with your business. They hit the follow button to ask for updates, so you have an audience that volunteered to hear from you. Why ignore that opportunity?

How Can a Small Business Use Social Media?

We've got you covered with our FREE Social Media Plan for Small Business. Designed exclusively for small business owners, our DIY guide offers 30 social media post ideas to help attract more customers.

Say goodbye to the guesswork in your social media strategy and start enhancing your online presence today! Each post idea is designed to increase engagement, build customer loyalty, and drive more business to your shop.

Our planner includes a post idea for every day, but we don’t expect you to post daily. Use this as a flexible guide to tailor your social media to your business’s needs.

If you would like our guide with 30 social media post ideas to promote your business, it's absolutely free and ready to download! This valuable resource is perfect for keeping your social media channels active and appealing, ensuring that your business stays top-of-mind for your customers.

How Often Should a Small Business Post to Social Media?

Our recommendation is to post three times per week. We understand running a business is demanding, but this is a great goal to aim for as you get further down the road.

If you can only manage one post per week to start, that’s still a great start. However, you should aim to work up to three posts per week as soon as possible.

What Should a Small Business Post to Social Media? 

To make the most of your social media presence, it's essential to post a variety of content that engages your audience and showcases your expertise. Here are the themes from your free social media planner, along with some additional ideas to help you fill out your social media calendar.

Products / Services: Post photos of your products or work in action. Captions can describe the type of service being performed. This not only demonstrates your expertise but also reassures potential customers about the quality of your work.

Additional Services: Highlight any extra services you offer. Showcasing these services sets you apart from the competition and highlights the convenience you provide to customers.

Service Specialties: Share insights about specialty tasks you handle. It’s a great way to educate your audience and build trust in your skills.

Brand Specialty: Highlight brands you specialize in. Showcasing your expertise in certain areas can attract customers looking for specialized knowledge.

Meet the Team: Introduce your team members to humanize your business and build a connection with your audience. Share a bit about their background and roles.

Tips: Share simple, actionable tips that help your customers. These can range from maintenance advice to quick fixes. Providing valuable tips positions you as a helpful resource and encourages customer loyalty.

Seasonal Tips: Offer tips or special services related to the changing seasons. Seasonal posts are timely and relevant, keeping your audience engaged throughout the year.

Reviews: Create visually appealing posts featuring customer reviews. Sharing testimonials builds credibility and trust, encouraging potential clients to choose your services.

Updates: Keep your followers informed about important updates, such as moving locations, holiday hours, new staff, new equipment etc. Regular updates ensure your audience is always in the loop about what's happening at your business.

Holidays and Celebrations: Don't forget to acknowledge special days like Thanksgiving, Christmas, Mother's Day, Father's Day, and even fun ones like "Talk Like A Pirate Day" (September 19). These posts show your business's personality and can engage your audience in a light-hearted way.

Before-and-After Posts: Showcase the transformations that occur in your business by posting before-and-after photos. These posts are visually engaging and demonstrate the tangible results of your expertise.

Customer Spotlights: Feature your customers and their stories. Highlight why they chose your business and their experience with your services. This builds community and provides authentic endorsements of your work.

Behind-the-Scenes: Give your audience a behind-the-scenes look at your business. Show the day-to-day operations, the tools you use, or a glimpse into a typical workday. This transparency can build trust and show the professionalism of your team.

Best Social Media Strategy for Auto Mechanics

Implementing these themes and ideas will help you kickstart your social media strategy, ensuring you create regular, engaging posts that resonate with your audience.

For a more structured approach, download our FREE Social Media Plan for Small Businesses. This valuable resource offers 30 post ideas and a planning calendar, making it easier than ever to keep your social media channels active and appealing.

While these tips and our free planner are great tools to get you going, we understand that managing social media can still be time-consuming and challenging. Let us take the stress out of your social media management. At AM Digital Solutions, we specialize in crafting tailored social media strategies that drive engagement and growth. Check out our comprehensive services and let us help you elevate your online presence to new heights.

Consistency is key, and whether you choose to post two times a week or five, regular updates are crucial to maintaining an active and engaging social media presence. If you’re ready to take your social media game to the next level, we’re here to help every step of the way. Contact us today to learn more about how we can support your social media needs, our packages start from $100 per week and allow you to focus on what you do best—running your business, increasing your profit and satisfying your customers.